Posts by Kady Sandel
How to Grow a CPG Business Through UGC Creators
Standing out from the crowd, particularly in the health and wellness niche, can be a Herculean task in the bustling world of consumer-packaged goods (CPGs). While traditional marketing channels still hold weight, a potent new game-changer has emerged: user-generated content (UGC) creators. User-generated content creators are digital storytellers who can catapult your brand to new…
Read MoreHow to Brand Your Supplement Business to Stand Out
The supplement industry is booming, with an ever-increasing number of players entering the market. As a result, it has become crucial for supplement businesses to establish a strong and distinctive brand identity & packaging design to stand out from the competition. Building a unique brand not only helps attract and retain customers but also fosters…
Read More10 Powerful Strategies to Skyrocket Your Healthy Product Sales Online
The online marketplace offers a vast and competitive landscape for businesses, including aspiring health beverage brands. With the increasing demand for health-conscious products, the health beverage industry is thriving, attracting new entrants seeking to make a mark in this lucrative market. However, to succeed and stand out from the crowd, aspiring healthy product brands need…
Read MoreDelicious Healing: Exploring CBD Edibles for Wellness
If you’re just diving into the CBD edibles market, let us assure you – it’s a thrilling ride! Whether you’re starting out or expanding, we’ve got essential tips to help you navigate this booming industry. From legalities and business plans to sourcing products and marketing, we’re here to guide you. Let’s embark on this rewarding…
Read MoreWhy Health and Wellness Businesses Should Pay Attention to the WeightWatchers Business Model
Health and wellness is a booming industry. Many people want to give importance to their overall health to avoid illness and improve the quality of their life. As a result, the global wellness market was worth $4.4 trillion in 2022. By 2025, it is expected to reach $6.9 trillion. While many health and wellness businesses have become…
Read MoreBranding Your Holistic Health Business
In the ever-evolving world of holistic health, creating a strong brand is essential to stand out in a crowded marketplace. A well-defined brand strategy not only helps you differentiate your business but also establishes credibility, fosters trust, and attracts your target audience. Let’s delve into the intricacies of branding your holistic health business. What is…
Read MoreSuccessful Food and Beverage Packaging Products
Successful food and beverage packaging goes beyond functionality; it serves as a powerful branding tool. As a brand competing in a saturated space, you need to create packaging that captures consumer attention, communicates your brand values, and enhances the overall consumer experience. Let’s dive deeper to understand what makes packaging successful in the food and…
Read MoreStand Out on the Shelf: Tips for Eye-Catching CPG Packaging
Packaging is key to some of your most important sales. It is where customers first see your brand, and the packaging can make or break a product. Whether you are selling a new product or re-launching an existing one, creating eye-catching packaging is key to driving sales and boosting customer engagement. If you are unsure…
Read MoreMastering the Art of Lipstick and Lip Balm Packaging: Materials, Branding, and More
Today, we’re diving headfirst into a topic that’s as vibrant and diverse as the beauty industry itself – the fascinating world of lipstick and lip balm packaging. We all know that the power of a great cosmetic product isn’t just in its formula but also in the package that holds it. Imagine entering a store…
Read MoreHow Much Does It Cost To Rebrand A Skincare Business?
As the beauty industry evolves and consumer demands shift, it is becoming increasingly important for skincare brands to adapt and evolve. Rebranding skincare companies keeps them relevant and attracts new customers. This blog post explores the fascinating world of rebranding and the costs of reinventing a skincare business. It will help startups and established brands…
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