Posts by Kady Sandel
How to Choose the Right Colors for Your Wellness Brand’s Logo and Packaging
Branding is one of your most powerful tools for connecting with your audience as a business in the wellness space. And while you might think of your brand in terms of your logo, messaging, and product offerings, there is one element that plays a vital role in how customers perceive your brand i.e. color. So,…
Read MoreHow to Create a Cohesive Brand Identity for Your Wellness Business
At its core, brand identity refers to the collection of all elements that a company creates to portray the right image to its audience. Contrary to what countless brands, branding specialists, and even branding agencies believe, a brand identity goes beyond visual identity. Sure, visual identity is a large part of branding. But a good…
Read MoreHow to Rebrand Your Wellness Business Without Losing Your Audience
As a small business owner, you are probably already juggling a million things at once, from managing operations to ensuring customer satisfaction. But at some point, you might start noticing that your business isn’t resonating with your audience the way it used to. Maybe your brand feels outdated, or your message no longer aligns with…
Read MoreHow to Design a Website for Health and Wellness Businesses
If you are running a health and wellness business, you know how important your online presence is. Whether you are a beauty, skincare, supplements, or lifestyle brand, your website is often the first point of contact between your brand and potential customers. And it is doing a lot of heavy lifting if you are a…
Read MoreThe Importance of Consistent Branding Across Logo and Packaging Design in the Wellness Industry
If you are a small wellness business that’s just starting out, you already know that it is not enough to just have a great product. Your packaging design plays a pivotal role in how customers perceive your brand. Whether you are selling supplements, skincare products, or essential oils, packaging is the first thing people see,…
Read MoreHow to Create a Brand as a Yoga Teacher
In the US alone, the pilates and yoga studios industry stands at USD 15.8 bn. Clearly, it is a lucrative business. But like most other industries, this is also a crowded space with many players. So, creating a strong and recognizable brand is essential for yoga teachers looking to start their own yoga studio and…
Read MoreWhat Does a Packaging Design Agency Do?
Would you believe us if we told you your packaging is your silent salesperson? Your packaging is more than just a container; it is the first impression your customers get of your brand. It protects your product and acts as a powerful brand ambassador when it comes to captivating your target audience and making sales.…
Read MoreWays to Use AI for Branding and Marketing Your Beauty Brand
AI is a game-changer, and it is changing things fast. As a business in any industry, if you are not using AI tools to build your brand, you are missing out on key latest trends and developments. Why Do You Need AI For Your Brand? Personalized Customer Experiences AI allows you to create highly personalized…
Read MoreCreating a Brand Identity for Skincare Brands
There are thousands of skincare brands in the market right now. And there are hundreds that are making billions of dollars in revenue already. So, creating a brand identity for your skincare brand is a crucial step in establishing your presence in the market. A brand identity is not just about having a logo or…
Read MoreHow to Brand and Sell Your Anti-Aging Products
The desire to look and feel youthful is a constant, but many brands selling anti-aging products end up coming off as exploitative. And this poor practice is one of the reasons why people find it difficult to trust anti-aging skincare products. So, how do you make your anti-aging products stand out from the crowd? Why…
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