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Leveraging the Power of Storytelling for Wellness Brands

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There’s something innately human about the art of storytelling. For as long as history dates back, mankind has relied on stories to communicate, connect, and create shared meaning. This age-old practice has survived centuries of technological advancement, and its inherent power remains undiluted even today. In fact, storytelling has found a new arena to flex…

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5 Essential Tips For Managing Your Beauty Business’s Online Presence

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With social media and e-commerce platforms playing a significant role in consumer purchasing decisions, it’s important for beauty brands to have a strong and positive online presence that resonates with their target audience.  By carefully curating their online presence through engaging social media content, a user-friendly website, great marketing campaigns and more, beauty brands can…

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9 Retail Business Strategies to Level Up Your Skincare Brand

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Finding profitability and recognition are the biggest requirements of a successful skincare brand. But things can look bleak when you’re first starting out. Getting the eyeballs you crave is tough. Not to mention the effect it has on your self-confidence is alarming. As you see, so many beauty startups come and go. It can become…

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4 Things That Every Beauty Website Needs

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If this is the year that you launch your online beauty business, or perhaps your existing beauty site needs some TLC, it’s time to get to work! As a cosmetics business, your website plays a huge role in driving revenue, engagement, customer acquisition and retention, and brand reputation, so putting your efforts into creating a…

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How Adding a Subscription Service Can Grow Your Beauty Business

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There’s no denying the power of subscription services when it comes to growing your beauty business. Not only does it offer customers a more convenient and affordable way to purchase the products they need, but it also gives you the opportunity to build relationships with your customers, create loyalty, and gradually increase your number of…

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How to Perform Competitor Analysis: A Guide for Beauty Brands

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With the beauty industry generating more than $100 billion in annual worldwide revenue, it’s no surprise that it’s such a competitive market. Thousands of beauty brands vie for a slice of that ever-increasing pie, from the established giants of the industry to fresh-faced startups looking to make an instant impact. In such a competitive industry,…

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