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How Professional Photography Can Boost Your Skincare Brand

woman applying skincare products in mirror

Written by Emily Cooper, Writer at Oliver Wicks Developing a successful skincare and wellness brand involves clever marketing, hard work, and well-considered decisions. The quality of photography you choose is a signifier of the quality of your brand. Your readers will recognize premium photography, and associate that quality with your product.   Humans, whether we realize it…

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The Wellness Industry: A Profitable Business Niche

yoga teacher building brand awareness

This is a collaborative post for the Aventive Studio blog written by Melissa Harmon.   As an online business owner, it is important to find the right market and reach the right audience. It is not advisable to be so broad. Businesses can go for a large market, but the competition can be pretty high.…

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Why Your Health and Wellness Business Needs a Blog

essential oil branding on a white background

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Running a health and wellness business means sharing the way you see the world and your passion for helping others get healthy.   Standing out from other companies and coaches is crucial to success. One thing you can do to share…

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5 Branding Tips for Successful Salon Owners

The salon business is one of the longest surviving in history. It has transcended the ages and remains an essential industry in society regardless of class, location, or season.   According to SBDCNet, there are around 80,000 hair care establishments in the United States of America alone.   Also, Statista estimates that the beauty salon…

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How to Use Stock Photos in Your Wellness Ads

wellness entrepreneur sitting next to a plant

This is a guest post for the Aventive Studio blog written by Ivy Attie. You may have come across many blogs promising you the best ways to use stock photos for advertising your business, blog, eCommerce store, etc. But when it comes to promoting your skincare or cosmetics brand, adding stock photos to your advertising…

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How to Use Photography to Tell Your Skincare Brand’s Story

skincare product photographer holding a camera

This is a guest post for the Aventive Studio blog written by Amy Grace. To take your storytelling product photography to a whole new level, you can’t just start taking some random photos — especially if you’re directly involved in a skincare brand where precision and perfection matter a lot.   Since storytelling photography is…

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The 7 Most Common Mistakes on Wellness Landing Pages

skincare website design on a screen

This is a guest post for the Aventive Studio blog written by Alex Buzan. In the online world, the first impression is the one that truly matters. It is a crucial step to create long-term value and provoke positive emotions.   But still, many marketers overlook the importance of having an attractive landing page. One…

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