About the brand:

Today’s Health Styles (THS) provides convenient access to healthy nutrition through Himalayan salt. The company is best known for selling a popular DIY Sole Water Kit.

Sole is water that has been saturated with pink Himalayan salt. Sole is created by adding pink Himalayan salt to a glass jar of water and letting it sit for 12-24 hours. Some health experts recommend adding 1 teaspoon of sole to a regular glass of water every day for health benefits such as improved sleep and reduced cramps.

Project description:

After being in business for several years, THS reached out to Aventive Studio when they decided to seriously scale their brand. Aventive’s team helped THS develop a brand strategy which included mission and vision statements, brand positioning, a new unique brand voice, revamped messaging, and a fresh content strategy.

After completing the brand strategy process, Aventive moved forward with creating visual designs including the company’s logo design, website design, and brand board.

The logo design was inspired by the shapes and colors of pink salt. The new logo includes elements of a flower and a mountain – both of which symbolize health, growth, and a natural environment. The shape of the logo is stylized, contemporary, and most importantly: memorable and easy to use on all applications (billboards, websites, business cards, etc.).

Aventive proceeded to redesign the THS website, making sure to keep the company’s brand strategy and brand goals in mind every step of the way. The goal of the website is to educate customers on the health benefits of pink Himalayan salt and ultimately motivate visitors to purchase the DIY Sole Water Kit product.