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Symbol design

Project description:

The company Earth’s Organics was looking to rebrand. They had been in business for a few years before they reached out to us looking for new visual identity, professional logo design, and product labels to attract clients in order to grow their brand.


About the company:

Earth’s Organics makes organic bath and body products such as scrubs, soaps, and lotions. Their brand caters to the upscale market of professional women who shop at natural grocery stores.


The problem:

Earth’s Organics had a challenge with positioning, brand identity, and justifying the quality of their products to consumers. Our main goal was to create a memorable visual identity for them that stood out from the competition and attracted the right clients who were willing to pay for their high-quality body products.


The solution:

We collaborated with Earth’s Organics to understand the company’s overall business goals. With this insight, we researched their target market and identified how to style Earth’s Organics stand out from the competition. After thorough analysis, we decided to completely rebrand the company (including changing the name) so their products could be more appealing to the user profiles we defined. As part of this rebranding, we created completely new designs for their products, logo, and visual identity. These new designs are intentionally minimalistic, timeless, and memorable so that Earth’s Organics can grow and scale their business.

Logo colors
Lettermark (initials) logo
Brand Stationery Design
Earth's Organics - Logo Design
Earth's Organics facial
Cosmetics with our logo design
Earth Organics pink and yellow bath bombs
Logo on a paper
Earth Organics facial open
Logo Design applied to cosmetic products
Horizontal logo with slogan

Ready to bring your brand to life?

Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

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Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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