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Cup of coffee on black

Project Description

Marina Coffee Company, a startup coffee company, was seeking a new visual identity to target marina tourists and enthusiasts.


About the company

Marina Coffee Company provides specialty, whole-bean roasted coffee. Their product has a niche and is trying to break into the fishing and boating tourism industry, which is one of the reasons why their name is “Marina.”


The problem

This startup was looking for something that would immediately catch people’s eye and make them think “Wow, this brand is about both fishing and coffee.” By having its well-defined niche and focusing on a specific target, the company was ready to position itself as a leader in the coffee industry. Now, we just needed to create visuals to reflect this niche and connect the brand with its potential consumers.


The solution

Aventive created a brand identity that showcases Marina Coffee Company’s unique value. The logo design consists of a coffee bean and fish merging together which is clever, timeless, and memorable. We kept the logo in black not just to allude to coffee, but because the color black represents strength, seriousness, power and a little bit of mystery. The typography we choose evokes a sense of enjoyment, relaxation, and flexibility -- qualities that consumers associate with fishing.

Logo Design Concept and Idea
Logo Design - Coffee Company
Used fonts
Flying coffee beans horizontal banner
Logo Design positive and negative
Coffee logo outdoor sign
Coffee bean bag
Branding Stationery for a coffee shop
Coffee cups - mugs
Building sign - coffee logo
Coffee Shop
Coffee mug with a logo
Coffee beans, ground coffee and cup of black coffee
Glass door with a logo
Logo design for a coffee company and beans

Ready to bring your brand to life?

Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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