Marina Coffee Company, a startup coffee company, was seeking a new visual identity to target sports fishermen.
About the company:
Marina Coffee Company provides specialty, whole-bean roasted coffee. Their product has a niche and is trying to break into the sports fishermen industry, which is one of the reasons why their name is “Marina.”
This startup was looking for something that would immediately catch people’s eye and make them think “Wow, this brand is about both fishing and coffee.” By having its well-defined niche and focusing on a specific target, the company was ready to position itself as a leader in the coffee industry. Now we just needed to create visuals to reflect this niche and connect the brand with its potential consumers.
Aventive created a brand identity that showcases Marina Coffee Company’s unique value. The logo design consists of a coffee bean and fish merging together which is clever, timeless, and memorable. We kept the logo in black because the black color represents strength, seriousness, power and a little bit of mystery. The typography we choose evokes a sense of enjoyment, relaxation, and flexibility -- qualities that consumers associate with fishing.
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We are a creative studio dedicated to brand development through modern and strategic design. Our team of designers, creatives, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.
Positioning & Messaging
Brand Attributes & Voice
Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
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