Bringing a Science-Backed Skincare Brand to Life

We created a full visual identity, product packaging, and high-converting Shopify website that positioned Beauty by Code as a premium skincare brand rooted in science and designed to stand out.

About the Brand

Beauty by Code is a CPG skincare company combining French elegance with American innovation. Their science-backed formulas use ethically sourced ingredients to deliver effective, luxurious skincare solutions for women who care about both results and sustainability.

Strategic Branding for Skincare Growth

Beauty by Code needed a complete brand foundation to launch their luxury skincare line and drive online sales. With a focus on both Amazon and their Shopify site, they partnered with Aventive Studio to build a strategic identity and packaging system that would attract high-end skincare buyers and support long-term e-commerce growth.

Results:

Clear brand positioning rooted in luxury, science, and sustainability
Visual identity designed to stand out in the competitive skincare market
Packaging created to reflect premium quality and attract attention online
Shopify website designed to convert and support scalable e-commerce growth

Scope or Work

Design Team

Brand Strategy & Visual Identity

Strategy with a sales focus
We defined Beauty by Code’s mission, vision, values, and ideal buyer to build a clear, premium positioning in the skincare market. Every element was developed to speak directly to wellness-conscious consumers looking for luxury and results.

Built to convert
The strategy guided our design decisions across packaging, website, and online platforms like Amazon. We focused on making the brand instantly recognizable, with messaging and visuals that help buyers feel confident, informed, and ready to purchase.

A minimalist identity with depth
We created a typography-based logo paired with a black-and-white color palette and soft pink accents. The design feels high-end, clean, and flexible across products and digital platforms.

Consistent brand delivery
We also created a detailed brand book with logo variations, color guidelines, typography rules, and photography direction to ensure consistency across every touchpoint.

3D skincare labels and packaging designs

mobile banner showing skincare and beauty labels and packaging designs

Website Design & Development

We designed a Shopify e-commerce website that reflects Beauty by Code’s premium skincare positioning and wellness-focused values. The site highlights key brand attributes, including European-inspired formulations and clean, high-quality ingredients.

With a minimalist design, consistent typography, and strategic product placements, the website makes it easy for customers to explore, engage, and shop. Every detail was built to drive online sales and support long-term growth in the skincare and CPG space.

Beauty by Code's full website can be seen here: www.beautybycode.com

Testimonial from the client:

Aventive Studio helped us develop our entire beauty and cosmetics brand, from our brand strategy and visual identity (logo design, colors, fonts) to our product labels, packaging design, and website design & development. We were looking for a designer in Austin (even though we never met in person and did everything over Zoom) who understood the wellness and self-care industry, and we are very satisfied with our branding results! Aventive Studio really took the time to understand our brand values and our mission. From there, they turned those brand elements into visual designs and a website that will help us make more product sales.

– Yirlene Mertenes, Beauty by Code

Bringing a Science-Backed Skincare Brand to Life

Testimonial from the client:

Ready to build a brand that sells?