About the Brand:
24-7 Health Connect is an online platform providing convenient, high quality, and effective virtual healthcare monitoring for individuals around the world. 24-7 Health Connect believes that healthcare is personal. Each patient deserves to be understood, taken care of, and given personalized and accessible medical assistance that improves their overall health, wherever they are and whenever they need it.
The Challenge:
24-7 Health Connect contacted Aventive Studio when they were looking to rebrand, increase their number of app users, and grow their business financially. They didn’t have a brand strategy and their visuals (logo, colors, website) weren’t attracting their ideal client and didn’t communicate the company’s core values.
Outcome:
Aventive Studio developed a full brand strategy and a long-term plan for business scaling, including an ideal client persona profile, brand attributes’ definition, and messaging. The brand strategy was translated to an effective visual identity (logo design, colors, typography) and packaging (labels and boxes for their healthcare devices). Our team also designed and developed a new website, providing full website copy.
Scope of the Project:
Rebranding
Brand Purpose
Brand Strategy
Mission, Vision, Core Values
Ideal Client Persona
Customer Journey
Brand Positioning
Competitor Analysis
Brand Attributes & Voice
Content Strategy & Messaging
Visual Identity
Logo Redesign
Website Redesign
Website Copy
Social Media Posts
Team:
Creative Director - Kady Sandel
Brand Strategist – Ghian Red
Graphic Designer - Ghian Red
Content Creator and Copywriter – Lisa Giesbrecht
Website Designer and Developer – Syed Shah
Previously Used Logos
New Logo Design
Moodboard based on the brand strategy
Ready to bring YOUR brand to life?
Aventive Studio can help!
Website Design - Before & After Working with Aventive Studio
24-7 Health Connect's full website can be seen here: https://247healthconnect.live/