5 Ideas to Scale Your Health and Wellness E-Commerce Business

The competition in the health and wellness industry is heating up. The more than $3 trillion global sector consists of numerous players trying to grab a bigger slice of the market pie.

If your business has reached a standstill, it might be time to revitalize your operations to keep pace with this fast-growing industry. But don’t worry. Plenty of concrete actions can drive growth for your e-commerce service so you’re not left behind.

Let us look at five ways to take your health and wellness e-commerce business to the next level.

1. Tell Your Brand Story

Traditional advertising is a proven tool to generate and raise public awareness for your health and wellness brand. But telling the target audience your brand story makes your marketing strategy more effective.

Brand storytelling helps convert your ideal audience into buying customers. It inspires an emotional reaction among potential buyers, giving them something memorable and allowing them to build a personal connection to your product or service.

Storytelling is one brand strategy to boost your customer base. Here are some valuable tips for crafting your brand story:

• Know your audience. Learn about them, their likes, preferences, and demographics.
• Keep it simple.Talk about challenges, solutions, and success.
• Tell it from a customer’s viewpoint. Your audience will relate more to the story.
• Don’t use jargon. Your story must be understood even by a 10-year-old.
• Be honest. Ensure the story elicits emotion but is not made up.
• Avoid sales pitches. Remember that you share a story, not directly urging them to buy.

2. Offer Subscriptions

Subscription-based e-commerce services have been gaining popularity and will grow by leaps and bounds. The global market size could soar to about $900 billion, seven times more than its recent $120 billion value.

Here is why you should offer subscriptions to scale your health and wellness business:

• Increased customer base. Charging for services monthly is more affordable for customers than charging them all at once.
• Stable cash flow. Your e-commerce store will experience recurring revenue.
• Better upselling and cross-selling opportunities. You can sell other services to your steady customer base.

Consider these tips when offering subscriptions:

• Identify a suitable subscription pricing model. First, check whether your product or service fits any type of subscription. Then research the different pricing models and pick the best one.
• Determine the right price. Avoid offering services at rock-bottom rates. Charging almost the same rates as your competitors is ideal. Modify your charges as you evolve.
• Focus on customer retention. When customers subscribe, find ways to keep them for a long time.

3. Assemble an Excellent Support Team

The key to scaling your health and wellness business to new heights is to delegate your secondary processes to outside experts.

An outsourcing strategy lets you spend more time and effort on what you do best. This could be launching and running marketing campaigns or developing new products or services.

One vital task to assign is customer support. A service provider, such as an outsourcing or offshoring company, should handle this process. 

Below are some benefits of outsourced e-commerce customer service:

• Increased buyer satisfaction. Service providers excel at delivering excellent customer satisfaction through interaction. They specialize in converting a “good” consumer experience into an “awesome” experience.
• Higher customer loyalty. With excellent customer experience comes stronger loyalty leading to repeat sales. Advertising costs decrease since you don’t need to spend more to attract new customers.
• Affordable fees for first-rate services. Offshoring companies offer their services at low rates. But their cost-effective customer service agents based overseas are qualified and skilled to handle the job.

4. Build a Captive Audience with Email Marketing

If you want your health and wellness business to keep in touch with potential and current customers regularly, one effective method is email marketing.

Sending newsletters is a proven email marketing strategy to promote your products or services. They are the fastest means to share the latest news about your business, contact past customers, and announce sales events.

The following are pointers for building brand loyalty with email newsletters:

• Make the messages relevant. Regularly provide resources that are personally important to customers and to your brand.
• Design a reader-friendly format. Email readers are typically in browsing mode. So make the content design easy to read and simple but appealing.
• Personalize your email. Individualize each message, if possible. Address recipients by their names to increase the chances of having your emails opened and read.
• Encourage sharing. Put a simple and clickable call-to-action (CTA) to share the newsletter with others.

5. Be Super Active on TikTok

TikTok has taken the social media world by storm, being downloaded over three billion times and counting. It’s the world’s sixth-most-heavily used social network behind Facebook, YouTube, WhatsApp, Instagram, and WeChat.

These figures show that TikTok is a recommended platform for posting content to market your health and wellness business. Consider these methods to grow your online service with TikTok:

• Communicate regularly with your audience to build a relationship.
• Generate excellent and audience-friendly content to attract more followers.
• Harness the platform’s various features to maximize your content.
• Share videos continually to maintain followers and gain traction.
• Utilize the correct hashtags so that your videos reach the target audience and potential customers.
• Keep track of what is trending and related to your marketing strategy.
  

Final Thoughts

We hope that the ideas provided help accelerate the growth of your health and wellness e-commerce business.

To assist you further, we leave you with these five tips to help your brand gain momentum.

1. Accept the reality that you might have neglected some past opportunities.
2. From the first tip, examine the current issues thoroughly to find the root of the problem.
3. Start resolving these issues objectively.
4. Formulate the best possible solutions to start scaling your business.
5. Acquire the assistance of independent experts, such as consultants and offshoring service organizations, to help drive growth.
   

About the Author

Rene Mallari is a B2B content writer for Unity Communications, an Arizona-based Inc. 5000 company specializing in outsourcing and offshoring services.