Health & Wellness Business Opportunities and Trends for Entrepreneurs

In the wake of the global coronavirus pandemic, health has never been closer to the forefront of the public consciousness. The demand for health and wellness solutions is at an all-time high, as people are more likely than ever to use online resources to research specialized diets and workout plans. At the same time, the digital transformation of health and wellness services has been accelerated, as people who previously met their wellness needs through face-to-face services are looking for health solutions online more than ever before. These are just some of the reasons why there’s never been a better time to look at the health and wellness sector for business opportunities with a great return on investment.

We’re going to cover some diverse business opportunities that look well poised to take advantage of some of the latest emerging trends within the health and wellness markets. These opportunities look likely to remain valuable for some time, so an investment now could reap the rewards in the future. Or maybe these ideas will simply inspire you on how to generate business ideas for yourself.

1. Develop a Fitness App

The fitness industry has witnessed a complete digital transformation in recent years, making tailor-made fitness solutions available to everyone with a smart device. Technology has revolutionized the way we think about and maintain fitness today, from YouTube fitness gurus to boutique workout streams. However, perhaps the biggest business opportunities for sale in the industry lie in developing fitness apps. These apps can help provide gentle encouragement in helping users monitor every health marker from activity levels to calorific intake.

Fitness apps are the perfect solution for battling ongoing public health crises like rising rates of obesity and heart disease while aiding users in reaching their long-term fitness goals. They also offer flexibility for users with workouts that can fit around any schedule with or without gym equipment. It’s no surprise, then, that fitness apps regularly place amongst the most popular categories in both the Google Play and Apple App stores. Add on the convenience added by digital fitness technology that can be paired with fitness apps, and the potential for innovative smart fitness solutions goes through the roof.

To create a fitness app, consider the following points:

• Pick a niche that plays to your strengths: Consider which fitness disciplines you’re strongest in. Are you a specialist in personal training, CrossFit, yoga, or HIIT? Or perhaps your fitness program would have more business opportunities for women than men? Creating a more focused fitness app will allow you to provide a more specialized set of fitness solutions, which users are more likely to respond to. Covering a lot of areas in a shallow manner will only dilute your appeal, especially when there are other apps available that will provide more comprehensive detail. Popular content for your app could include video workouts, progress tracking, calorie monitoring, exercise schedule, and activity measuring. Informative fitness content is also a great way to draw people in and help give your offering a more personal feel.
• Employ a professional app developer: If you’re not a master coder, don’t worry. There are plenty of freelance app developers and agencies available who can bring the business opportunities of your dreams to life. You can just Google and find a local studio that can help you with all your needs.
• Work on the brand: You might not think it, but the simple step of choosing a name for your app could be one of the most important decisions you make in the branding stage. It will set the tone for your app, and it’s also likely to provide the first impression anyone makes about your product when they come across it in one of the app stores. Just try and come up with a short, concise name that communicates the tone of your app while avoiding excessive capitalization and the use of symbols. You may also want to think about the impact of SEO on the words you choose to use in the product description.

2. Start a Plant-based Foods Blog

Even people who don’t describe themselves as vegan or vegetarian have begun to take an interest in plant-based alternatives in their diets. As dairy and red meat continue to get a bad rap for health risks, more and more of us are starting to supplement our dietary intake with natural foods derived from plants. Breakthroughs in the development of plant-based meat alternatives are also leading to a surge in the market caused by audiences concerned about the healthy and environmental implications of meat-eating. Even the big fast-food chains have started capitalizing on these business opportunities by introducing vegan-friendly options in their menus.

This makes now the perfect time to get in on what promises to be a long-term market trend by starting a blog about plant-based foods. Blogging requires minimal financial investment beyond your time and dedication, making it one of the best business opportunities from home that you can pursue. Pick a niche that plays to your interests, like veganism or raw foods, and then put an SEO-enabled blog together with trending content that’s updated regularly. When you’ve built up a following, cross-promote your blog on social media and through partner networks to drive your readership numbers. Once you have an audience, you can start monetizing your website through business opportunities like ad impressions, sponsorships, product reviews, and affiliate marketing.

• Craft attractive content: The phrase “content is king” still rings true for online marketing, and you’ll need to make your posts engaging for your blog to stand out. Posting wall after wall of text will likely turn off most viewers, so mix things up with videos, photos, and infographics. Consider creating evergreen posts and content that will always remain relevant to new audiences.
• Market your expertise: Audiences will place more value in your blog if they feel you have expertise in your field. Read around the topics you’ll be blogging about, and add citations from trusted sources when you’re creating fact-driven posts. General advice may serve your work to a degree, but at some point, audiences will want detailed solutions to their needs or knowledge that serves their particular niche.
• Join partner networks: Many of the most successful bloggers are those who understand how to generate more business through networking. There are many business opportunities to cross-promote your site, such as offering a guest blog for a delivery services site that costs the same as your own, in exchange for a link or repost on social media.

3. Sell Premium Health Supplements

The global shift towards healthier living has resulted in the health supplement market growing. People are more likely to do detailed research on the internet to create a tailor-made supplement regimen around their health and fitness goals, so the days of people taking a single multivitamin are well behind us. An e-commerce operation would be the perfect way to capitalize on these business opportunities without requiring high overheads upfront.

Simply contact a supplement manufacturer to provide you with turnkey stock that you can brand with your own labeling. Then set up an SEO-enabled e-commerce site, or sell your products through marketplaces like Amazon and Shopify. Add on a social media marketing campaign to ensure that your products are being seen by the widest number of audiences, but ensure that you’re selling a quality product that you’re happy to stand behind.

• Adhere to regulations: Health supplements are likely to fall under the jurisdiction of whatever food and drug laws govern the markets you’re selling to, so you need to make sure your products are fully compliant. This is especially important with products that people will be ingesting.
• Watch industry trends: A tool such as Google Trends will be able to show you how to evaluate business opportunities in the market you want to break into that can inform the kind of stock you want to sell, such as, for example, fitness supplements or sexual health supplements.
• Cultivate your audience: Developing a reliable customer base will take time, but you can solidify audience interest with social media engagement and content marketing. Additionally, try and entice customers to subscribe to your mailing list with something like an introductory offer or seasonal promotions.

Final Thoughts

In the wake of a global pandemic, everyone is becoming more health-conscious by the day. Consequently, the health & fitness market is now bigger than ever and presents valuable business opportunities even during a recession. Whether you’re looking to break into blogging, e-commerce, or app development, there’s a wealth of online tools available to help you develop your product and discover unexplored niches in the market. Even if you’re looking for business opportunities under 10k, a popular blog can start generating passive income for you without a lot of financial investment. Have you spotted any untapped business opportunities in the health and fitness market? Let us in on the secret in the comments section below.

About the Author:

Emily Moore is an English and programming teacher with a passion for space and blogging. She believes current space investment and research should focus on conserving our planet’s resources. With satellites in orbit, it is easier to obtain relevant data on any changes in the environment and can help people quickly solve problems.