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How to Create Engaging Wellness Content for Business Growth

branding for herbs and plants

What is Engaging Content?

Engaging content represents the material that possesses the power to attract an audience; it interests them and clutches their attention. Consequently, they want to know more about your brand after looking at your content.

 

The key to building a target market is to grab their attention with engaging content they’re interested in. Every content creator, at some point, finds it difficult to come up with ideas their audience wants to hear about. This struggle exists whether they’re just starting or they’ve been in business for years.

 

You can also use a plagiarism checker to avoid copyright claims and make sure you’re delivering authentic and unique content.

 

 

Here are some methods to create engaging content your audience will love:

 

1.     Ask Your Audience

The best way to know what your audience wants to hear about health and wellness is to ask them! Anything you hear directly from the target audience will provide insight into the kind of content they’re looking for, and their answers will help you create content ideas.

 

Some ways you can reach out are:

  • Ask about their previous and current wellness interests.
  • Generate a list of 10 questions regarding wellness and health.
  • Send a question in an email and ask them to reply with their answers.
  • Post questions or a survey in your social media groups.
  • Create a poll or ask questions in your Instagram Stories.

 

wellness blogger

 

General questions like “What do you want me to write about?” won’t be very helpful. So here are some more effective examples of questions you can ask your audience:

  1. “What wellness topics do you enjoy hearing about the most?”
  2. “What fitness and wellness goals do you have?”
  3. “What stops you from achieving your desired goals?”
  4. “What struggles do you have with weight loss or maintaining your wellness?”
  5. “What feels unsatisfying about eating well?”

 

By using these types of questions, it will be easier to create the most engaging content that your potential audience will enjoy and come back for. However, don’t forget to use a plagiarism checker to maintain the uniqueness and individuality of your content.

 

In addition, at the end of your content, always ask readers to leave a comment if they found the topic interesting or want more of it. Try to learn from their productive criticism.

 

2.     Brainstorm

Set some time regularly to brainstorm interesting ideas for new content. Grab a pen and paper, sit for 10 – 30 minutes, and write down your productive thoughts. You may be pleased to find how many ideas you can speedily develop when you do some research.

 

  • Start with the most popular topics — for example, self-care, weight loss, good eating, mindfulness, fitness, wellness, hormone balance, etc.
  • Do some research using Google and Pinterest related to your categories to see suggested topics.
  • Pay attention to your competitors and observe what they’re writing about. What type of content is popular on their websites?

 

Now write down content ideas for each category. For example, you could write about the importance of wellness and how your business or products help them achieve it. Suppose healthy eating is one of your topics — then you can discuss ending emotional eating and practicing mindful eating.

 

wellness influencer eating a healthy meal

 

3.     Create Unique Content

Always try to be different from the rest of your competitors. For example, when writing about wellness, you can define the concept and tell your readers that it’s an active process of making choices toward a healthy and fulfilling life.

 

Then, you can talk about why it’s important, and that wellness is specifically important as we age because consistent exercise and proper nutrition will prevent a variety of ailments.

 

Be sure to use an online plagiarism detector to check the uniqueness of your content. For instance, Plagiarismchecker.co will check for duplicate content and help you make it unique from the rest. This best free plagiarism checker provides the source of matched phrases so you can avoid copyright claims, and it generates a report free of cost.

 

 

4.     Review Your Existing Content

If you’ve been creating content for a while, you likely already have information you can use to develop new content ideas. Use analytics and reviews to see which past posts resonate with your audience the most.

 

Try to find the opportunities to expand upon the ideas you covered in those posts. For example, if a popular post describes “5 Simple Tips for a Healthier Lifestyle,” you can create new content that digs further into each of the five tips.

 

Look at your previous posts and see which ones have the most comments. You can fill any content gaps by answering your audience’s questions in the next post.

 

You can put your content ideas into Google Docs or Google Sheets whenever they come to your mind. This will serve as a useful source to bank all those incredible ideas. Be sure to complete competitor research, pay attention to frequently asked questions, and stay aware of all the new trends in your industry.

Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

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502 West 30th Street, Austin TX 78705
512.788.2615

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