Branding a Bold Cosmetics Line Built to Stand Out

Oiya partnered with Aventive Studio to launch a clean, vibrant cosmetics brand that stands out in a saturated beauty market. We created a full brand strategy, visual identity, and packaging system designed to attract modern beauty consumers and support future growth in the CPG space.

About the Brand

Oiya is an Austin-based skincare line that blends wellness, clean beauty, and mental health awareness. Their CPG product range includes facial care, body care, and hair care items made with proprietary ingredients focused on safety and quality. With a commitment to self-care and premium formulations, Oiya serves wellness-driven consumers through their online store and aims to expand into major retailers.

Positioning a Skincare Brand for Retail & Wellness Growth

Oiya partnered with Aventive Studio to build a clean, modern skincare brand ready for retail and e-commerce. They needed a strategic identity that reflected their commitment to wellness, safety, and premium ingredients - while standing out in a crowded CPG skincare space.

Results:

Brand positioning aligned with clean beauty and wellness trends
Typography-based logo and custom color palette rooted in clarity and calm
Packaging system designed to communicate product quality and brand values
Visuals built to attract both digital shoppers and retail buyers

Scope of Work

Design Team

CPG Products - Presentation of their Designs

Building a Brand Designed for Wellness Growth

Oiya reached out to Aventive Studio in the early stages of product development. They needed a strategic partner to help finalize their skincare line and build a visual identity that would stand out in both retail and digital wellness markets.

Over three months, we delivered a full brand system that reflects Oiya’s values of quality, wellness, and safety. The strategy and design positioned them for long-term success in the competitive CPG skincare space.

What we created:

A minimalist, typography-based logo that feels bold and refined
A custom color system with ten coordinated shades across products
A visual identity built on buyer psychology and wellness positioning
Brand visuals designed to connect with health-conscious consumers

Label & Packaging Design

Oiya’s packaging was designed to feel safe, modern, and premium. We used a white background, a bold black logo, and product-specific accent colors to create a consistent and elevated shelf presence. Fine line illustrations added subtle personality while maintaining brand unity.

Results:

Labels that reflect clarity, trust, and clean skincare values
Packaging that appeals to wellness-driven consumers
A flexible system ready for future product expansion
Strong visual consistency across the full skincare line

Label and Packaging Design - CPG Products

Label and Packaging Design - Skincare Products

Branding a Bold Cosmetics Line Built to Stand Out

Ready to build a brand that sells?