Packaging Design Presentation for a Supplement Company

Branding a Meal Replacement Shake
Built to Drive Sales

Natrava partnered with Aventive Studio to launch a health-forward CPG brand with brand strategy, visuals and packaging design. With a strong digital focus, we created a brand built to attract wellness-conscious consumers, communicate trust, and scale in the online supplements market.

This video is taken directly from Natrava's website and Aventive Studio does not own copyrights.

About the Brand

Natrava is a plant-based protein shake brand focused on clean ingredients, sustainability, and everyday wellness. With two flavors (vanilla and chocolate), their nutrient-dense shakes support active, health-conscious consumers seeking convenient, on-the-go nutrition without compromising on taste.

Creating a Standout Identity in the Meal Shake Market

We helped Natrava launch with a full CPG brand system tailored to health-conscious buyers. From strategy to packaging, every element was crafted to position this plant-based shake as a credible, market-ready product in the wellness space.

Highlights:

Mapped customer journey and defined brand attributes
Built a vibrant visual identity aligned with health-focused values
Designed packaging that communicates benefits clearly
Delivered a strong brand system to support long-term growth

Scope & Key Deliverables

Brand Strategy
Developed a cohesive strategy based on customer journey insights, competitor analysis, and brand attributes, tailored for the CPG and wellness market.
Visual Identity
Created a modern and approachable visual identity, including logo design, brand colors, and typography.
Packaging Design
Designed product labels, gusset bags, and boxes that aligned with Natrava’s identity and appealed to health-conscious consumers in the supplements space.

Design Team

wellness packaging design for a protein shake company

Brand Discovery & Logo Design

To build a strong foundation, we worked closely with Natrava’s team to clarify their vision, target audience, and brand personality. The goal was to create a brand that felt energetic, premium, and trustworthy, aligned with health-conscious buyers in the CPG supplements space.

We designed a modern, clean logo that blends a leaf and water droplet to symbolize growth, life, and purity. Combined with a refined green color palette and typography that balances science with simplicity, the new visual identity reflects Natrava’s focus on natural ingredients and long-term health.

Label & Packaging Design

Our goal was to design packaging that would attract Natrava’s ideal buyers and increase product sales. We created a clean, modern system that communicates trust, simplicity, and health. The minimalist design appeals to wellness-conscious consumers and reinforces the brand’s credibility in the supplements space.

Results:

Packaging that supports online conversions and brand recognition
Labels designed to signal clarity, quality, and care
Visual consistency across product formats
Strategic design choices that support long-term growth

Protein Powder labels and packaging design

Branding a Meal Replacement Shake Built to Drive Sales

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Branding a Meal Replacement Shake
Built to Drive Sales