Project description:

MELD Coworking, a new coworking space, was seeking the complete branding experience (both internal and external).

About the company:

MELD Coworking is a shared office space for small business owners, freelancers, entrepreneurs, and remote workers in Austin, Texas. It boasts amenities and productivity features for the modern professional, all from an accessible and collaborative workspace.

The problem:

MELD Coworking was a brand-new startup. Because the company was starting its branding from scratch, they had no previous brand recognition from their target, no visual identity, no user profiles defined, and no clear brand voice.

The solution:

Aventive Studio provided MELD with its full suite of branding, design and strategy services.

First we developed a road map for MELD to reach its goals. We helped them with brand strategy which includes: brand positioning (how to stand out from the competition), brand attributes and voice (how to look and sound to others), business goals, competitor analysis, target profiles, and content strategy (text + images).

Then we designed a logo to reflect their namesake “meld” that's defined as merging or blending (synonyms: mesh, blend, merge, combine). The M represents the melding of multiple people and environments into one workplace: office desks, coworkers, separate businesses etc.

After the logo design, our team designed MELD’s website, flyers, business cards, and gift cards.

Lastly, we worked to improve their SEO, social media strategy, blog posts and content, and digital marketing.

Aventive Studio designed the whole interior and exterior of the office space building as well.