This client was a startup looking to stand out in the crowded home security market, and they came to us for assistance with branding and visual identity.
About the company
Bright Watch is an insurance company specializing in home security. Their goal is to provide homeowners with alarm systems and location monitoring.
The company has numerous competitors in Austin, Texas, so our predominant goal was to position their brand as a leading company in their industry. We also needed to define their target market and create their brand attributes and voice.
After developing their brand strategy where we defined user profiles and business goals, we focused on creating a feeling of stability starting with a foundational logo design first. An abstract lock and camera symbol, portraying a message of security, form to make the letter “g” in the company name. If we look at the psychology of colors, blue is often associated with stability and symbolizes trust, loyalty, confidence, intelligence, and dependability. Gray, a neutral color, is used to help the blue stand out in order to reinforce the feelings associated with it. Besides the logo, we helped Bright Watch with stationery design, typography, business cards, a brand board, and other visuals.
Ready to bring your brand to life?
We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. Our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.
Positioning & Messaging
Brand Attributes & Voice
Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
502 West 30th Street, Austin TX 78705
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