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Successful Food and Beverage Packaging Products

Successful food and beverage packaging goes beyond functionality; it serves as a powerful branding tool. As a brand competing in a saturated space, you need to create packaging that captures consumer attention, communicates your brand values, and enhances the overall consumer experience. Let’s dive deeper to understand what makes packaging successful in the food and…

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Stand Out on the Shelf: Tips for Eye-Catching CPG Packaging

CPG label designs

Packaging is key to some of your most important sales. It is where customers first see your brand, and the packaging can make or break a product. Whether you are selling a new product or re-launching an existing one, creating eye-catching packaging is key to driving sales and boosting customer engagement. If you are unsure…

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Top 7 Wellness Packaging Tips to Sell More Products

wellness packaging

According to research conducted by Ipsos, 72% of shoppers say that packaging design influences their purchasing decisions. This means that your wellness packaging plays a critical role in attracting and retaining customers! In today’s health-conscious world, consumers seek products that not only offer wellness benefits but also align with their values and preferences. To succeed…

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Hair Product Packaging Design That Attracts Customers

hair product packaging design

There are more than a hundred hair care brands in the United States alone. Many of them have already made a connection with their target audience and established themselves as experts. So, if you are just starting out with your brand or are trying to get to the next level (like get into major retailers)…

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8 Best Cosmetic Packaging Design Examples

fenty cosmetic packaging

The cosmetic industry is thriving more than ever before. The beauty business is one such cultural domain that radiates outward. Researchers predict that the worldwide cosmetic packaging market will soon be worth $31.8 billion. Although cosmetics have always been considered a staple of women, modern times have shown that anyone can benefit from them. We…

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How to Design Skincare Packaging

The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns.   Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it.   More often than not, skincare brands need to…

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The Best Materials for Skincare Packaging

three types of skincare product packaging

The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your skincare…

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5 Tea Packaging Tips to Attract More Customers

tea in mug on white marble table

If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if you…

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