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Educational Articles for Your Health & Wellness Product-Based Business

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From Scroll to Sale: Optimizing Your Website Design for Conversions

By Collaborative Post | March 22, 2024
Woman designing her health and wellness website

According to a Stanford report, 75% of consumers judge a brand’s credibility based on its web design. In an industry as topical and aesthetic-driven as wellness, making a strong first impression is key to winning over wide-eyed consumers. But while credibility and social approval are still crucial for surviving the competitive global wellness market, converting…

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How to Grow a CPG Business Through UGC Creators

By Kady Sandel | March 13, 2024
Promoting skincare business

Standing out from the crowd, particularly in the health and wellness niche, can be a Herculean task in the bustling world of consumer-packaged goods (CPGs). While traditional marketing channels still hold weight, a potent new game-changer has emerged: user-generated content (UGC) creators. User-generated content creators are digital storytellers who can catapult your brand to new…

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Keys to Building a Successful Brand in the Wellness Industry

By Collaborative Post | January 17, 2024

According to data from the Global Wellness Institute, in 2022, the global wellness economy reached $5.6 trillion, which corresponds to 14% more than the size of this market in 2019. In other words, wellness is a growing market and more and more companies want to build a brand in it. But with so much competition,…

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How to Build a Brand in the Sleep Health Niche

By Collaborative Post | January 15, 2024

Valuated in the tens of billions of dollars, the world of sleep health is not a fleeting trend. It’s an established, ever-evolving space brimming with brands and products ranging from specialized medical solutions to ergonomic products that provide postural comfort. Given this fact, there are a lot of growth opportunities for prospecting business owners to…

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How Product Photography Can Transform Your Branding Strategy

By Collaborative Post | November 24, 2023
Wellness product photography

Product images are essential for any online business, regardless of experience level. This applies to both new and established online stores alike. When purchasing online, customers who cannot check an item in their hands want to know as much as possible about it. The best way to decide if the item is worth buying or…

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Branding and Monetization Strategies for Mental Health Apps

By Collaborative Post | November 14, 2023
Woman using a mental health app

In the dynamic landscape of wellness entrepreneurship, mobile mental health apps serve as crucial digital tools, facilitating the continuous assessment, support, and prevention of mental well-being issues for both patients and healthcare providers. In this digital era, the use of mental health apps is increasing tremendously because they are explicitly tailored according to the needs…

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5 Strategies for Elevating Your Wellness Business

By Collaborative Post | October 13, 2023
skincare rebranding strategy

The global health and wellness market was valued at USD 5,243.3 billion in 2022 and is expected to reach over USD 8,945.3 billion by 2032, growing at a CAGR of 5.5% from 2023 to 2032. This means that there are a lot of growth opportunities for your wellness business.  Let’s dive into five important strategies…

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From Manufacturing to Purchase: Streamlining E-Commerce for Beauty and Wellness Brands

By Collaborative Post | October 12, 2023

The beauty and wellness industry is a peculiar one. It’s an industry relying on subjective taste since everyone’s body (skin, hair, etc.) is different, yet, in e-commerce, you never have a chance to try out the product before buying it. At the same time, e-commerce allows you to purchase at a discounted cost and order…

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How to Brand Your Supplement Business to Stand Out

By Kady Sandel | October 10, 2023

The supplement industry is booming, with an ever-increasing number of players entering the market. As a result, it has become crucial for supplement businesses to establish a strong and distinctive brand identity & packaging design to stand out from the competition. Building a unique brand not only helps attract and retain customers but also fosters…

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