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Educational Articles for Your Health & Wellness Product-Based Business
Many CPG (Consumer Packaged Goods) brands struggle to command premium pricing – not because their product isn’t high quality, but because their branding makes them look cheap. Customers don’t pay more just because something is better; they pay more because they perceive it as premium. The reality is, perception drives pricing. Consumers associate premium brands…
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Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought. Some brands start with a minimal branding investment, planning to refine it later as sales…
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Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability. With the rise of e-commerce, many brands are debating whether to go all-in on direct-to-consumer (DTC) sales or…
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Pricing isn’t just a number; it’s a positioning strategy. If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point. When customers reach for a product, they’re not just buying an item; they’re buying the story, the experience,…
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Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf. But great packaging goes beyond aesthetics—it must communicate your brand identity, attract your target audience, and be functional and…
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In the crowded world of Consumer Packaged Goods (CPG), brand strategy is the key differentiator between a product that blends into the shelves and one that flies off of them. Unlike other industries where direct relationships with customers are easier to build, CPG brands often rely on retail presence, packaging, and digital engagement to connect…
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The herbal supplements market is growing, thanks to consumers’ increasing interest in natural health solutions. This opens up an opportunity for entrepreneurs to create meaningful brands that support well-being and provide genuine value. If you are one of those entrepreneurs, you likely know that competition in the herbal supplements space is quite tough. It’s a…
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In today’s age of consumerism and competition, design is more than a fancy word and more than just aesthetics. The most successful brands leaving their mark on the marketplace are using design as a strategic tool instead. That’s right – design is a potent tool for business growth today, driving sales, elevating a brand, and…
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How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging? More often than not, love-at-first-sight packaging design is what drives customers to relate to and prefer a brand over its rivals. Smartphones are the perfect example – a sleek, crisp package with perfect edges…
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