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Educational Articles for Your Health & Wellness Product-Based Business

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What Makes a CPG Brand Look Premium vs. Cheap (and How to Avoid the Biggest Mistakes) 

By Kady Sandel | March 7, 2025
Supplement logo design VitaNexa

Many CPG (Consumer Packaged Goods) brands struggle to command premium pricing – not because their product isn’t high quality, but because their branding makes them look cheap. Customers don’t pay more just because something is better; they pay more because they perceive it as premium.  The reality is, perception drives pricing. Consumers associate premium brands…

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The Expensive Branding Mistake That Costs CPG Brands More in the Long Run 

By Kady Sandel | March 5, 2025
Skin care products

Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought.  Some brands start with a minimal branding investment, planning to refine it later as sales…

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Retail vs. DTC: Which Sales Model Works Best for Your CPG Brand? 

By Kady Sandel | February 27, 2025
Successful hybrid sales model

Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability. With the rise of e-commerce, many brands are debating whether to go all-in on direct-to-consumer (DTC) sales or…

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How to Position Your CPG Brand for Premium Pricing 

By Kady Sandel | February 25, 2025
Premium priced CPG brand sample

Pricing isn’t just a number; it’s a positioning strategy. If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point. When customers reach for a product, they’re not just buying an item; they’re buying the story, the experience,…

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Designing Packaging That Sells: What CPG Brands Need to Know 

By Kady Sandel | February 21, 2025
Packaging for natural foods

Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf. But great packaging goes beyond aesthetics—it must communicate your brand identity, attract your target audience, and be functional and…

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The Power of Brand Strategy in CPG: How to Create a Standout Brand 

By Kady Sandel | February 19, 2025
Skincare Packaging Design

In the crowded world of Consumer Packaged Goods (CPG), brand strategy is the key differentiator between a product that blends into the shelves and one that flies off of them. Unlike other industries where direct relationships with customers are easier to build, CPG brands often rely on retail presence, packaging, and digital engagement to connect…

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5 Ways to Build Your Herbal Supplements Brand

By Collaborative Post | January 10, 2025
A woman taking supplements

The herbal supplements market is growing, thanks to consumers’ increasing interest in natural health solutions. This opens up an opportunity for entrepreneurs to create meaningful brands that support well-being and provide genuine value. If you are one of those entrepreneurs, you likely know that competition in the herbal supplements space is quite tough. It’s a…

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How to Choose the Right Design Agency for Your CPG Brand

By Kady Sandel | January 2, 2025
How to Choose the Right Design Agency for Your CPG Brand

In today’s age of consumerism and competition, design is more than a fancy word and more than just aesthetics. The most successful brands leaving their mark on the marketplace are using design as a strategic tool instead. That’s right – design is a potent tool for business growth today, driving sales, elevating a brand, and…

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How Packaging Design Can Increase Your CPG Sales: Branding Tips 101

By Kady Sandel | December 25, 2024
Woman looking into products in a store

How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging? More often than not, love-at-first-sight packaging design is what drives customers to relate to and prefer a brand over its rivals. Smartphones are the perfect example – a sleek, crisp package with perfect edges…

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